We write the ad, design the page, buy the media and own the consumer journey end to end. Every final expense call, transfer and form you receive was generated in house, start to finish.
Routed Media is the originator and the insurance agency. We buy the media in our own ad accounts, and our own licensed producers work it, so partners receive the same calls and transfers our own agents do.
Most call inventory in this space moves through affiliate networks. The network posts an offer with a payout and a duration threshold, publishers you will never be told the name of run traffic against it, and the call gets bid into a routing platform and sold to you as inbound. Nobody selling you that call has taken an application, worked a two year waiting period objection or watched a policy lapse in month three.
Pay per call bills on a duration threshold. Once the call clears it, the network is paid in full whether your agent took an application or talked to someone who thought they were entering a sweepstakes.
The source behind the call stays undisclosed, and in a lot of cases the publisher running the ad does not know it is insurance they are advertising.
Brokered calls change hands more than once on the way to your floor. The price moves up at every stop while the media itself does not improve.
Health knockouts, graded benefits, draft dates and replacement rules are not things a media broker has ever had to explain to a consumer.
Persistency and month three lapses never reach their ledger. Their number was settled the minute the call cleared the buffer, so nothing downstream can change it.
When volume drops on a Tuesday, the explanation sits with a publisher your rep does not control, cannot reach and will not name.
Their number is settled at the billable minute. Yours does not start until the application. The only people who can buy toward a placed policy are the people who write them.
Routed Media is a performance marketing agency built for the insurance vertical. Creative production, landing page development, media buying, tracking and attribution run internally, on ad accounts we own. Nothing that affects your cost per acquisition sits with a third party.
Direct response written for the final expense buyer, not repurposed brand work. Scripts, hooks, static and video concepts, and angle testing at volume. New creative ships weekly, because fatigue caps campaigns long before budget does.
Landing pages, quote flows and capture experiences designed in house and built for the source they run on. No templates, no page builders and no borrowed funnels running for four other buyers at the same time.
Front end and back end engineering owned internally. Page speed, form logic, routing rules and integrations are ours to change. A new field or a rebuilt flow happens on our schedule, not a vendor's queue.
Call routing, attribution, filtering and delivery run on infrastructure we operate. Every call and lead carries source data from click to disposition, so decisions are made on outcomes instead of top of funnel volume.
Our own ad accounts across social, native, search and CTV. We are the advertiser of record. Budgets, targeting, dayparting and pacing move in real time against what your closers are actually converting.
The whole system is judged on one thing, which is what happens after delivery. We optimize toward downstream results, not impressions, clicks or raw lead counts.
Different agencies close differently. We deliver in the format that matches how your floor actually runs.
The consumer sees the ad, reads the offer and dials. No dialer, no outbound, no cold pickup. The intent is real because the action was theirs.
The same operation that feeds our own floor engages the consumer, qualifies against your criteria and transfers a warm prospect to your agent with the context already established.
Consumer completed forms captured on pages we built, on traffic we bought, with compliance language we control.
Most partners run more than one. Calls during staffed hours, forms to keep the dialer fed, transfers where closer time is the constraint.
Routed Media owns and operates its own floor of licensed agents. The same calls and transfers we deliver to partners are the calls and transfers our own agents work every day. We are not testing quality on your dial. We are testing it on ours first.
Final expense is the core of the operation, with dedicated teams across three adjacent products.
A media vendor with no floor learns about a bad batch when a client complains. We learn about it within the hour, from our own agents, on our own dial. Creative that produces unqualified conversations gets pulled because it is costing us commission, not just goodwill. The feedback loop between the media and the phone is minutes long and it runs inside one company.
Every agent on the floor is state licensed and carrier appointed. Recruiting, licensing, training and carrier compliance are handled internally.
Calls are recorded, scored and coached against a written standard. Scripts and disclosures are reviewed on the same cadence as the creative.
Partners are held to the same criteria our own floor runs on. There is no separate, lower tier of media reserved for outside buyers.
Our license is on the line with yours. That is why quality and compliance are not a policy page here, they are the operating constraint.
Final expense is not a category we happen to run. It is the category we built the company around, and the one our own agents write most. The buyer is specific, the objections are predictable, the compliance surface is well defined, and the difference between a campaign that works and one that burns is measured in details.
Creative built and tested against senior, veteran and trucker audiences, with a testing budget reserved for the angles that have not been proven yet.
Hooks and offer framing that have already cleared platform review and produced volume, instead of concepts drafted the week you sign.
Flows that set expectations before the handoff, so your agent starts the conversation with a consumer who knows what they asked for.
Media buyers who sit down the hall from the agents writing the business, and who understand what a chargeback and a persistency problem look like before they set a budget.
A generalist agency will learn your vertical on your budget. We already did that.
And one less party who can shrug when performance changes.
| Brokered vendor | Routed Media | |
|---|---|---|
| Source of media | Unknown or undisclosed | Our own ad accounts |
| Creative control | None | Written and tested in house |
| Landing page | Shared or third party | Built and hosted by us |
| Speed of change | Days to weeks | Same day |
| Attribution | Partial or missing | Click to disposition |
| Compliance record | The vendor's word | Our capture, our documentation |
| Skin in the game | Sells what it never works | Worked by our own agent floor |
| Who you buy from | A reseller marking up someone else's media | The advertiser that generated the call |
We review current spend, sources, close rates and cost per acquisition. If your existing setup is working, we will tell you.
Product mix, states, hours, filters, volume targets and the definition of a good outcome, all in numbers, before anything gets built.
Creative, page, tracking, routing and integrations produced internally and staged for your review.
We start at limited volume to validate delivery, data flow and quality against your floor before opening the tap.
Volume increases as performance holds. Creative, targeting and pacing adjust continuously against downstream results.
Delivery, source and performance data reviewed on a set cadence with a named point of contact who owns the account.
Every record we deliver carries Jornaya LeadiD and TrustedForm. Because we generated the media, the proof is ours to hand over. And because our own licensed agents work the same media, a compliance failure lands on our floor and our appointments before it ever reaches yours.
LeadiD script fires on every page we build, capturing the consumer's behavior through the form from first keystroke to submission. The token travels with the record so you can pull the event history on any lead you receive.
A TrustedForm certificate is generated on every consumer interaction, preserving a verifiable session recording of the page as it was presented, with the consent language visible. Certificates are claimed and retained, not just referenced.
Consent language written into pages we control, with IP address, timestamp, page URL and consent text retained alongside the certificate on every submission.
Hours, geography, concurrency and daily caps are yours to set and change, and filtering is applied before delivery rather than reconciled after.
Records are screened before they reach you, so the risk is removed at the source instead of landing on your dialer and becoming your problem.
Return and credit terms, exclusivity and billing thresholds defined in the agreement before a single call routes.
Email us with your states, hours and the products you are considering. We will walk you through how we generate the media, what delivery looks like on your setup and whether we are the right fit. Straight answer either way.
Routed Media LLC
3131 Camino Del Rio N, Suite 1680
San Diego, CA 92108
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